Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts
Autor Tom Santen Limba Engleză Paperback – 30 apr 2012
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs.
In Persuasive Business Proposals, he shares the same insights with you--teaching you what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to:
- attract prospects’ attention and speak to their needs;
- ask essential questions for qualifying opportunities;
- “power up” cover letters and executive summaries;
- overcome “value paranoia”;
- incorporate proof into a proposal;
- and write winning renewal contracts.
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32.60€ • 35.50$ • 27.83£
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Specificații
ISBN-13: 9780814417850
ISBN-10: 081441785X
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.47 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
ISBN-10: 081441785X
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.47 kg
Ediția:Specială
Editura: Amacom
Colecția Amacom
Locul publicării:Nashville, United States
Descriere
Companies are still producing confusing, unpersuasive business proposals--few of which result in new clients or contracts. Learn how to craft a powerful proposal that increases your sales success.