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Persuasive Business Proposals: Writing to Win More Customers, Clients, and Contracts

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Notă GoodReads:
en Limba Engleză Paperback – 30 Apr 2012
Writing a winning proposal is vital to getting a ‘yes’ on your next bid. That’s why Tom Sant, a proposal consultant for Global 500 companies and the creator of widely used proposal automation systems, has spent his career providing hands-on guidance for crafting powerful proposals and RFPs. In Persuasive Business Proposals, he shares the same insights with readers--teaching them what a good proposal is not and explaining the value of a proposal as an important and effective sales tool for driving business. You’ll learn how to attract prospects’ attention and speak to their needs; ask essential questions for qualifying opportunities; “power up” cover letters and executive summaries; overcome “value paranoia”; incorporate proof into a proposal; and write winning renewal contracts.Most people find proposal writing to be tedious and time-consuming--and their documents show it. But proposal wiring is about a lot more than ticking off boxes on a list of requirements.With clear instructions as well as before-and-after samples, the third edition of Persuasive Business Proposals takes readers step-by-step through a highly effective process for writing customized packages that capture new business.
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Specificații

ISBN-13: 9780814417850
ISBN-10: 081441785X
Pagini: 288
Dimensiuni: 152 x 229 x 19 mm
Greutate: 0.47 kg
Ediția: Specială
Editura: Amacom
Colecția Amacom
Locul publicării: Nashville, United States