Persuasion Equation: The Subtle Science of Getting Your Way

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Notă GoodReads:
en Limba Engleză Paperback – 06 May 2015
In a nutshell, doesn’t so much of business boil down to whether or not you can persuade others around you? Whether it is a customer, a contractor, a board of directors, or your loyal staff, your ability to persuade others toward your point of view is absolutely essential if you are to find success. Merging research and real-world application, Persuasion Equation reveals what really drives decisions and introduces readers to the key formula for developing the invaluable attribute of persuasion--a powerful combination of factors proven to speed agreement. Discover the surprising reasons people say yes, and learn how to:• Radiate an aura of expertise• Win trust and leverage credibility• Build a business case that appeals to both heart and mind• Adapt for personality, gender, and generational differences• Perfect the five-step persuasion process• Generate group buy-in• And much more!Whether you’re trying to secure a promotion, make a sale, or rally support for a new idea, this indispensable guide holds the key to unlocking within you the power of persuasion.
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ISBN-13: 9780814434178
ISBN-10: 0814434177
Pagini: 240
Dimensiuni: 152 x 229 x 16 mm
Greutate: 0.39 kg
Ediția: Specială
Editura: Amacom
Colecția Amacom
Locul publicării: Nashville, United States