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Pay–Per–Click Search Engine Marketing: An Hour a Day

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en Limba Engleză Paperback – 23 Jul 2010

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results.

  • Successful pay-per-click campaigns are a key component of online marketing
  • This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants
  • Explains core PPC concepts, industry trends, and the mechanics that make a campaign work
  • Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models
  • Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network
  • Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected

Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

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Specificații

ISBN-13: 9780470488676
ISBN-10: 0470488670
Pagini: 432
Ilustrații: Illustrations
Dimensiuni: 190 x 235 x 23 mm
Greutate: 0.75 kg
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for anyone needing to develop, implement, measure, and manage a winning PPC campaign. Marketing managers, internet marketing agencies, small business owners, consultants, web developers, bloggers, and anyone else who wants to quickly drive targeted traffic to a web site will love this book’s hands–on, empowering, step–by–step approach to PPC.