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Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing

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en Limba Engleză Carte Hardback – 09 Apr 2019
Knownasthe"guruofdirectresponsemarketing,"BrianKurtzdistillstheexpertisehe'sgainedafteralmostfourdecadesintheindustrytoteachreadershowtobuildabusinessthatlastsalifetimeonthefundamentalsofdirectresponse.Marketingisn'teverything,accordingtoBrianKurtz.
It'stheonlything.
Ifyouhaveavisionoramissioninlife,whynotshareitwithmillionsinsteadofdozens?
Andwhileyouaresharingitwithasmanypeopleaspossibleandcreatingmaximumimpact,whynotmeasureeverythingandmakeallofyourmarketingaccountable?
That'swhatthisbookisallabout.
Intheworldofdirectmarketing,BrianKurtzhasseenitallanddoneitalloveralmostfourdecades.Andhelivesbythephilosophy,"Thosewhodidithavearesponsibilitytoteachit."Here'sasmallsampleofwhatyou'lllearn:*The4PillarsofBeingExtraordinary
*The5Principlesofwhy"OriginalSource"matters
*The7Characteristicsthatarepresentineveryworldclasscopywriter
*Multiplewaystotrackthemetricsthatmatterineverycampaignandeverymedium,onlineandoffline
*Whycustomerserviceandfulfillmentaremarketingfunctions
*Thatthemostimportantcapitalyouownhasnothingtodowithmoney
*AndmuchmoreWhetheryou'renewtomarketingoraseasonedpro,thisbookgivesyouacrystal-clearroadmaptogrowyourbusiness,makemoremoney,maximizeyourimpactinyourmarket,andlovewhatyou'redoingwhileyou'redoingit.Kurtztakesyouinsidethecrafttohelpyouuseallthetoolsatyourdisposal--fromtheintricaterelationshipbetweenlists,offers,andcopy,tocontinuityandcreatinglifetimevalue,tothecriticalimportanceofmultichannelmarketingandmore--soyoucansucceedwildly,exceedallyourexpectations,andoverdelivereverytime.
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Specificații

ISBN-13: 9781401956752
ISBN-10: 1401956750
Pagini: 312
Dimensiuni: 160 x 231 x 30 mm
Greutate: 0.54 kg
Editura: Hay House