Outside Insight: Navigating a World Drowning in Data
Autor Jorn Lyseggenen Limba Engleză Paperback – 12 oct 2017
The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more.
As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.
Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, inOutside Insight,Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.
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Specificații
ISBN-13: 9780241288269
ISBN-10: 0241288266
Pagini: 336
Dimensiuni: 153 x 234 x 24 mm
Greutate: 0.44 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Locul publicării:London, United Kingdom
ISBN-10: 0241288266
Pagini: 336
Dimensiuni: 153 x 234 x 24 mm
Greutate: 0.44 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Locul publicării:London, United Kingdom
Notă biografică
JørnLyseggenis
the
Founder
&
CEO
of
Meltwater.
A
Norwegian
entrepreneur
and
philanthropist,
his
previous
ventures
included
2
exits
and
an
IPO.
He
founded
Meltwater
in
Oslo,
Norway
in
2001
with
an
investment
of
just
$15,000.
Built
on
the
notion
of
Outside
Insight,
Meltwater
is
now
a
global
leader
in
B2B
online
media
intelligence,
with
over
55
offices
across
six
continents.
He
founded
the
Meltwater
Entrepreneurial
School
of
Technology
(MEST),
a
training
program,
seed
fund
and
incubator
for
African
entrepreneurs,
in
2008,
and
launched
Shack15,
a
data
science
hub
in
London,
in
2016.
Jorn
has
been
featured
on
CNN,
TechCrunch,
TedX
and
more.
Recenzii
A
must
read.
Lyseggen
provides
a
road
map
for
how
to
use
market
insights
to
transform
how
we
run
our
organisations
from
the
bottom
up
to
the
board
room