Cantitate/Preț
Produs

New Products Management (Int'l Ed)

De (autor) ,
Notă GoodReads:
en Limba Engleză Carte Paperback – 16 Oct 2014
Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (2) 34900 lei  Economic 16-22 zile
  McGraw Hill Education – 16 Sep 2014 34900 lei  Economic 16-22 zile
  McGraw Hill Education – 16 Oct 2014 35463 lei  Economic 16-22 zile +3705 lei  3-7 zile

Preț: 35463 lei

Preț vechi: 40762 lei
-13%

Puncte Express: 532

Preț estimativ în valută:
7094 7918$ 6209£

Carte disponibilă

Livrare economică 06-12 iunie
Livrare express 24-28 mai pentru 4704 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9789814577106
ISBN-10: 9814577103
Ilustrații: Illustrations
Dimensiuni: 190 x 235 x 21 mm
Greutate: 0.88 kg
Ediția: 11th edition
Editura: McGraw Hill Education
Colecția McGraw-Hill Education / Asia
Locul publicării: Singapore

Cuprins

PART ONE: Overview and Opportunity Identification/Selection

Chapter 1: The Strategic Elements of Product Development

Chapter 2: The New Products Process

Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products

PART TWO: Concept Generation

Chapter 4: Creativity and the Product Concept

Chapter 5: Finding and Solving Customers’ Problems

Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping

Chapter 7: Analytical Attribute Approaches: Trade-off Analysis and Qualitative Techniques

PART THREE: Concept/Project Evaluation

Chapter 8: The Concept Evaluation System

Chapter 9: Concept Testing

Chapter 10: The Full Screen

Chapter 11: Sales Forecasting and Financial Analysis

Chapter 12: Product Protocol

PART FOUR: Development

Chapter 13: Design

Chapter 14: Development Team Management

Chapter 15: Product Use Testing

PART FIVE: Launch

Chapter 16: Strategic Launch Planning

Chapter 17: Implementation of the Strategic Plan

Chapter 18: Market Testing

Chapter 19: Launch Management

Chapter 20: Public Policy Issues

APPENDIXES

Appendix A: Sources of Ideas Already Generated

Appendix B: Other Techniques of Concept Generation

Appendix C: Small’s Ideation Stimulator Checklist

Appendix D: The Marketing Plan

Appendix E: Guidelines for Evaluating a New Products Program