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Neuromarketing For Dummies

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en Limba Engleză Carte Paperback – 26 Nov 2013

Learn how to use neuromarketing and understand the science behind it

Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more. Topics include:

  • How neuromarketing works
  • Insights from the latest neuromarketing research
  • How to apply neuromarketing strategies to any level of advertising or marketing, on any budget
  • Practical techniques to help your customers develop bonds with your products and services
  • The ethics of neuromarketing

Neuromarketing for Dummies demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.

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Specificații

ISBN-13: 9781118518588
ISBN-10: 1118518586
Pagini: 384
Ilustrații: illustrations
Dimensiuni: 188 x 235 x 21 mm
Greutate: 0.60 kg
Editura: Wiley
Locul publicării: Hoboken, Canada

Public țintă

Small and large business owners/marketers/advertisers looking to boost their current marketing plan through implementing neuromarketing strategies; students seeking an easy–to–follow introduction.