Nation Branding: Concepts, Issues, Practice

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 26 Aug 2015
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: * New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; * New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; * New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.
Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Carte Paperback (1) 28686 lei  Economic 19-31 zile +15279 lei  11-19 zile
  Routledge – 26 Aug 2015 28686 lei  Economic 19-31 zile +15279 lei  11-19 zile
Carte Hardback (1) 61847 lei  Economic 19-31 zile
  Routledge – 30 Jun 2014 61847 lei  Economic 19-31 zile

Preț: 28686 lei

Preț vechi: 31523 lei

Puncte Express: 430

Preț estimativ în valută:
5737 6404$ 5019£

Carte disponibilă

Livrare economică 07-19 iunie
Livrare express 30 mai-07 iunie pentru 16278 lei

Preluare comenzi: 021 569.72.76


ISBN-13: 9781138775848
ISBN-10: 1138775843
Pagini: 276
Ilustrații: 21 black & white illustrations, 14 black & white tables, 2 black & white halftones, 19 black & white line drawings
Dimensiuni: 155 x 231 x 15 mm
Greutate: 0.57 kg
Ediția: Revised
Editura: Routledge