Mission, Inc.: The Practitioner's Guide to Social Enterprise
Autor Kevin Lynch, Julius Wallsen Limba Engleză Paperback – 16 ian 2009
In this groundbreaking book, Julius Walls and Kevin Lynch have filled the gap. Instead of simply profiling businesses that have had some success, or dispensing high-level strategic advice from afar, they draw on their own extensive experiences with successful social enterprises to focus on the fundamental blocking and tackling tactics that make the difference between success and failure. Exploring the many paradoxes that can hamstring social enterprises, the authors explain how starting and running a social enterprise requires leaders to adopt an entirely different mindset, and often a wholly different perspective on the day-to-day choices they're forced to make. Likewise, Walls and Lynch help readers grapple with a different set of expectations from employees, funders, and the community. For social enterprise executives, these expectations present an added layer of difficulty in managing their enterprises—a especially tricky thing when backing away from a social commitment is not an option. Whether readers are looking for guidance on handling employee turnover, mission marketing, finding the right scale, or working well with the local community, this practical, accessible guide offers clear and compelling answers that light the way.
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Specificații
ISBN-13: 9781576754795
ISBN-10: 1576754790
Pagini: 144
Dimensiuni: 142 x 217 x 15 mm
Greutate: 0.26 kg
Editura: McGraw Hill Education
Colecția Berrett-Koehler Publishers
Locul publicării:United States
ISBN-10: 1576754790
Pagini: 144
Dimensiuni: 142 x 217 x 15 mm
Greutate: 0.26 kg
Editura: McGraw Hill Education
Colecția Berrett-Koehler Publishers
Locul publicării:United States