Media Ethics: Cases and Moral Reasoning

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en Limba Engleză Carte Paperback – 31 Jan 2011

Media Ethics: Cases and Moral Reasoning, Ninth Edition challenges students to think analytically about ethical situations in mass communication by using original case studies and commentaries about real-life media experiences.

This market-leading text facilitates and enhances students' ethical awareness by providing a comprehensive introduction to the theoretical principles of ethical philosophies. Media Ethics introduces the Potter Box (which uses four dimensions of moral analysis: definitions, values, principles and loyalties) to provide a framework for exploring the important steps in moral reasoning and analyzing the cases that follow. Focusing on a wide spectrum of ethical issues facing media practitioners, the cases in this new Ninth Edition include the most recent issues in journalism, broadcasting, advertising, public relations and entertainment.

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ISBN-13: 9780205029044
ISBN-10: 0205029043
Pagini: 310
Dimensiuni: 201 x 251 x 15 mm
Greutate: 0.52 kg
Ediția: 9th ed.
Editura: Allyn & Bacon
Locul publicării: Boston, MA, United States