There's no lack of good ideas in today's business world, yet 50% of them are doomed to failure. Executives will often greenlight a strategic initiative based on a business case and financial analyses alone, with no idea whether their company has the ability to execute it successfully. But there's a better way to make corporate decisions. Alex Castro has developed the ReM Score(TM), a data-driven measurement for determining a company's execution capability (or readiness) for each strategic initiative it is considering. Using this groundbreaking approach, business leaders can effectively evaluate potential acquisitions, new product concepts, new market expansions, and back-office optimizations by separating ideas that will actually work for them from those that are great in theory alone, while continuously measuring a business's adaptability to evolving strategies. You don't get two or three chances to make a strategy work in our rapidly shifting business environment. Measure, Execute, Win will help your company proceed on initiatives with full confidence that they will deliver the results you want.