McGrath, M: Setting the PACE in Product Development

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en Limba Engleză Carte Paperback – 31 Jul 1996
Setting the PACE in Product Development describes how to effectively manage the key ingredients of successful product development: time, quality, talent and resources.

This revised edition of Product Development provides essential insight as to how to efficiently organize people, resources and processes to dramatically improve financial results, strategic positions, internal morale and customer satisfaction. The PACE techniques integrate vital company-wide functions, engaging the entire company and focusing its collective energy on strategically and financially important goals.
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ISBN-13: 9780750697897
ISBN-10: 075069789X
Pagini: 240
Dimensiuni: 234 x 159 x 12 mm
Greutate: 0.35 kg
Ediția: Revised.
Editura: Elsevier

Public țintă

managers; business professionals


*The battleground of the 1990s *PACE:An integrated process for product and cycle-time excellence *The phase review process and effective decision making *The core team approach to project organisation *Structured product development *Product Strategy and new product innovation *Technology management *Design techniques and automated development tools *Pipeline Management *Implementation *Stages in the evolution of the product development process *Implementing PACE:how to make it real and make it lasting.


"Setting the PACE embodies all the precepts and directions of PDMA in that its primary thesis is reducing the concept-to-consumer cycle time while heightening the need for improvements in all supporting functions such as marketing, R & D, consumer research, logistics, etc. Its strengths lie in clearly recognizing the multiple functional disputes that exist within most companies and redefining these functional roles to align with and support new product development...This book is more of a primer, which would make it essential reading for companies beginning to recognize that they no longer qualify as a "fast follower" as defined by Michael Porter."
-Journal of Product Innovation Management, May 1997