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Maximizing Lead Generation: The Complete Guide for B2B Marketers (Que Biz-Tech)

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Notă GoodReads:
en Limba Engleză Carte Paperback – July 2011
Maximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more:
  • Linking lead generation and management to salesforce productivity
  • Building a marketing database that offers real competitive advantage
  • Identifying the media that work today - and avoiding the ones that don't
  • Developing and executing highly-effective campaigns, step-by-step
  • Achieving excellence in response planning and management
  • Qualifying leads: Separating wheat from chaff
  • Using new Lead Nurturing techniques to convert "duds" into "diamonds"
  • Tracking campaign results and demonstrating value
  • Anticipating the fast-evolving future of lead generation
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Specificații

ISBN-13: 9780789741141
ISBN-10: 0789741148
Pagini: 224
Ilustrații: Illustrations
Dimensiuni: 154 x 229 x 12 mm
Greutate: 0.30 kg
Ediția: New.
Editura: Que
Seria Que Biz-Tech