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Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge de Judy Allen

Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge

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Notă GoodReads:
en Limba Engleză Paperback – 08 Jan 2013
Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business.
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Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781118514450
ISBN-10: 1118514459
Pagini: 260
Ilustrații: black & white illustrations
Dimensiuni: 156 x 227 x 15 mm
Greutate: 0.32 kg
Ediția: New.
Editura: Wiley
Locul publicării: Hoboken, Canada

Public țintă

Event planners: corporate, consultants, not–for–profit, fundraising
Meeting planners
Marketing professionals
Corporate communications professionals
Public relations firms and incentive houses
Industry associations (e.g., Meeting Planners International, Society of Government Meeting Professionals, Society of Incentive and Travel Professionals, International Association of Administrative Professionals)
Hospitality instructors and students