Marketing Technologies: Routledge Studies in Innovation, Organizations and Technology
Autor Elena Simakovaen Limba Engleză Hardback – 22 aug 2012
Elena Simakova undertook a lengthy ethnographic study, working alongside marketing managers in a global IT corporation in their Europe, Middle East and Africa (EMEA) headquarters in the UK. Using the experience gained through a close participation in their everyday corporate rituals and routines, her account challenges common perceptions of how corporations make the world think and act with regard to technologies in particular ways. The book contains an interesting case study on the launch of a radio frequency identification (RFID) based solution.
Unravelling the construction of expectations, inclusions and exclusions around emerging technologies, this reflexive account also tackles uneasy practical and methodological questions pertinent to corporate ethnography. This book is an essential read for scholars in science and technology studies, economic sociology, anthropology, as well as management and organizational studies and research policy.
Din seria Routledge Studies in Innovation, Organizations and Technology
- Preț: 310.10 lei
- Preț: 603.32 lei
- 9% Preț: 836.30 lei
- 9% Preț: 772.84 lei
- 9% Preț: 773.65 lei
- 9% Preț: 931.88 lei
- Preț: 309.10 lei
- 9% Preț: 1283.95 lei
- 9% Preț: 900.96 lei
- 9% Preț: 900.96 lei
- 9% Preț: 902.16 lei
- 9% Preț: 901.75 lei
- Preț: 290.43 lei
- 9% Preț: 963.63 lei
- 9% Preț: 931.78 lei
- 9% Preț: 1027.10 lei
- Preț: 310.56 lei
- 9% Preț: 900.55 lei
- 9% Preț: 935.22 lei
- 9% Preț: 931.58 lei
- 9% Preț: 933.81 lei
- Preț: 122.06 lei
- Preț: 351.68 lei
- Preț: 268.42 lei
- 9% Preț: 836.97 lei
- 9% Preț: 933.40 lei
- Preț: 373.75 lei
- Preț: 107.00 lei
- 5% Preț: 293.70 lei
- Preț: 309.10 lei
- Preț: 310.82 lei
- 9% Preț: 837.07 lei
- 9% Preț: 837.55 lei
- 9% Preț: 836.87 lei
- 9% Preț: 772.05 lei
- 9% Preț: 839.50 lei
- Preț: 308.77 lei
- 9% Preț: 837.88 lei
Preț: 932.59 lei
Preț vechi: 1024.82 lei
-9%
Puncte Express: 1399
Preț estimativ în valută:
178.67€ • 193.54$ • 153.22£
178.67€ • 193.54$ • 153.22£
Carte tipărită la comandă
Livrare economică 10-24 mai
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780415624770
ISBN-10: 0415624770
Pagini: 208
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.5 kg
Editura: Routledge
Seria Routledge Studies in Innovation, Organizations and Technology
ISBN-10: 0415624770
Pagini: 208
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.5 kg
Editura: Routledge
Seria Routledge Studies in Innovation, Organizations and Technology
Cuprins
1. The ‘Market Turn’ in Science and Technology Studies 2. Marketing Technologies: In Theory and in Practice 3. Inside Corporations: An Ethnographic Approach 4. Becoming a Neophyte Marketer 5. Marketing Texts as Discursive Objects: Or do Texts Speak for Themselves? 6. ‘Softly, Softly’ Tagging the World 7. RFID ‘Theatre of the Proof’ 8. Concluding Remarks
Recenzii
'Simakova has produced an absolutely excellent, theoretically sophisticated, empirically rich account of the production of emerging technologies. It is a fascinating read for those interested in organizational ethnography, marketing practice and critical marketing studies. I cannot recommend it highly enough.'
Professor Mark Tadajewski, Durham University, UK
Professor Mark Tadajewski, Durham University, UK
Notă biografică
Elena Simakova is Lecturer in Innovation at the University of Exeter Business School, UK. Her research focuses on policy and politics of emerging technologies and the creation of market values. Her publications have appeared in Social Studies of Science; Science, Technology & Human Values; and Science as Culture