Marketing of Tourism Experiences
en Limba Engleză Paperback – 30 mai 2012
This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
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Specificații
ISBN-13: 9780415641227
ISBN-10: 0415641225
Pagini: 284
Dimensiuni: 172 x 244 x 25 mm
Greutate: 0.51 kg
Editura: Taylor & Francis Ltd.
ISBN-10: 0415641225
Pagini: 284
Dimensiuni: 172 x 244 x 25 mm
Greutate: 0.51 kg
Editura: Taylor & Francis Ltd.
Cuprins
1.The
Marketing
of
Hospitality
and
Leisure
Experiences
Noel
Scott,Eric
Laws,
andPhilipp
Boksberger 2.Conceptualizing
Experience:
A
Tourist
Based
Approach
Serena
Volo 3.Urban
Tourism
Precincts
and
the
Experience
of
Place
Tony
GriffinandBruce
Hayllar 4.Reading
the
Landscape:
The
Development
of
a
Typology
of
Literary.
Trails
that
Incorporate
an
Experiential
Design
Perspective
Nicola
MacLeod,Deborah
Hayes,
andAlix
Slater 5.The
Consumption
of
Museum
Service
Experiences:
Benefits
and
Value
of
Museum
Experiences
Jennifer
Kim
Lian
Chan 6.Retail
and
Service
Encounters:
The
Inter-Cultural
Tourist
Experience
Katherine
B.
Hartman,Tracy
Meyer,
andLisa
L.
Scribner 7.Student
Travel
Experiences:
Memories
and
Dreams
Michael
MorganandFeifei
Xu 8.The
Staging
of
Experiences
in
Wine
Tourism
Birgit
Pikkemaat,Mike
Peters,Philip
Boksberger,
andManuela
Secco 9.Marketing
the
Leisure
Experience
to
Baby
Boomers
and
Older
Tourists
Ian
PattersonandShane
Pegg 10.Effect
of
Experience
on
Cognition,
Affect
and
Satisfaction:
The
Case
of
Japanese
Visitors
to
Macau
Yi
Chen,Xinran
Y.
Lehto,
andSoojin
Choi 11.Quality
Tourism
Experiences:
Reviews,
Reflections,
Research
Agendas
Gayle
Jennings,Young-Sook
Lee,Amanda
Ayling,Brooke
Lunny,Carl
Cater,
andClaudia
Ollenburg 12.Agenda
for
Co-Creation
Tourism
Experience
Research
Esther
BinkhorstandTeun
Den
Dekker
Notă biografică
Noel
Scottis
a
senior
lecturer
in
the
School
of
Tourism
and
Leisure
Management,
The
University
of
Queensland.
Eric Lawsis an adjunct professor at James Cook University, Cairns, Queensland, Australia.
Philipp Boksbergeris Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.
Eric Lawsis an adjunct professor at James Cook University, Cairns, Queensland, Australia.
Philipp Boksbergeris Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.