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Marketing of Tourism Experiences


en Limba Engleză Paperback – 30 mai 2012
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun.
This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
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Specificații

ISBN-13: 9780415641227
ISBN-10: 0415641225
Pagini: 284
Dimensiuni: 172 x 244 x 25 mm
Greutate: 0.51 kg
Editura: Taylor & Francis Ltd.

Cuprins

1.The Marketing of Hospitality and Leisure Experiences  Noel Scott,Eric Laws, andPhilipp Boksberger 2.Conceptualizing Experience: A Tourist Based Approach  Serena Volo 3.Urban Tourism Precincts and the Experience of Place  Tony GriffinandBruce Hayllar 4.Reading the Landscape: The Development of a Typology of Literary. Trails that Incorporate an Experiential Design Perspective  Nicola MacLeod,Deborah Hayes, andAlix Slater 5.The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences  Jennifer Kim Lian Chan 6.Retail and Service Encounters: The Inter-Cultural Tourist Experience  Katherine B. Hartman,Tracy Meyer, andLisa L. Scribner 7.Student Travel Experiences: Memories and Dreams  Michael MorganandFeifei Xu 8.The Staging of Experiences in Wine Tourism  Birgit Pikkemaat,Mike Peters,Philip Boksberger, andManuela Secco 9.Marketing the Leisure Experience to Baby Boomers and Older Tourists  Ian PattersonandShane Pegg 10.Effect of Experience on Cognition, Affect and Satisfaction: The Case of Japanese Visitors to Macau  Yi Chen,Xinran Y. Lehto, andSoojin Choi 11.Quality Tourism Experiences: Reviews, Reflections, Research Agendas  Gayle Jennings,Young-Sook Lee,Amanda Ayling,Brooke Lunny,Carl Cater, andClaudia Ollenburg 12.Agenda for Co-Creation Tourism Experience Research  Esther BinkhorstandTeun Den Dekker

Notă biografică

Noel Scottis a senior lecturer in the School of Tourism and Leisure Management, The University of Queensland.
Eric Lawsis an adjunct professor at James Cook University, Cairns, Queensland, Australia.
Philipp Boksbergeris Director of the Institute for Tourism and Leisure Research at the University of Applied Science HTW Chur, Switzerland.