Marketing Management: A Strategic Decision-Making Approach
Autor John Mullins, Orville Walkeren Limba Engleză Paperback – 16 mai 2012
Drawing on its authors’ wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the world in companies ranging from entrepreneurial start-ups to multi-national giants.
This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Preț: 306.36 lei
Preț vechi: 413.72 lei
-25%
Puncte Express: 460
Preț estimativ în valută:
58.69€ • 63.58$ • 50.33£
58.69€ • 63.58$ • 50.33£
Disponibilitate incertă
Doresc să fiu notificat când acest titlu va fi disponibil:
Se trimite...
Preluare comenzi: 021 569.72.76
Specificații
ISBN-13: 9780071326377
ISBN-10: 0071326375
Pagini: 576
Dimensiuni: 205 x 255 x 20 mm
Greutate: 0.99 kg
Ediția:8. Auflage.
Editura: McGraw Hill Education
Colecția McGraw Hill / Asia
Locul publicării:Singapore
ISBN-10: 0071326375
Pagini: 576
Dimensiuni: 205 x 255 x 20 mm
Greutate: 0.99 kg
Ediția:8. Auflage.
Editura: McGraw Hill Education
Colecția McGraw Hill / Asia
Locul publicării:Singapore