Cantitate/Preț
Produs

Marketing in Perspective: Routledge Library Editions: Marketing

Autor Simon Majaro
en Limba Engleză Paperback – 26 noi 2015
This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients - productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods - both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.
Citește tot Restrânge

Din seria Routledge Library Editions: Marketing

Preț: 30960 lei

Puncte Express: 464

Preț estimativ în valută:
5932 6425$ 5087£

Carte indisponibilă temporar

Doresc să fiu notificat când acest titlu va fi disponibil:

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9781138980471
ISBN-10: 1138980471
Pagini: 252
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.36 kg
Editura: Taylor & Francis Ltd.
Colecția Routledge Library Editions: Marketing
Seria Routledge Library Editions: Marketing


Notă biografică