Marketing Communications
Autor Chris Fillen Limba Engleză Paperback – mai 2013
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Specificații
ISBN-13: 9780273770541
ISBN-10: 0273770543
Pagini: 856
Ilustrații: Illustrations (chiefly col.), col. ports.
Dimensiuni: 193 x 264 x 33 mm
Greutate: 1.59 kg
Ediția:Revised
Editura: Pearson
ISBN-10: 0273770543
Pagini: 856
Ilustrații: Illustrations (chiefly col.), col. ports.
Dimensiuni: 193 x 264 x 33 mm
Greutate: 1.59 kg
Ediția:Revised
Editura: Pearson
Descriere
Marketing Communications, 6th edition is the most complete and accessible introduction to marketing communications on the market. It combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying Marketing modules at undergraduate and postgraduate level. The text is structured in six parts: the first two sections focus on what Marketing Communications is and how it works; Parts 3 and 4 look at the practical management and tools of Marketing Communications; and Part 5 covers its emerging relationships with the media. Finally part 6 covers its connection to special audiences.