Update 23 martie - COVID-19 - Informații privind activitatea Books Express

Marketing Analytics (Marketing Science)

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 03 Jul 2015

Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs.

Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout.

Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers of Marketing Analytics will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.

Citește tot Restrânge
Toate formatele și edițiile
Toate formatele și edițiile Preț Express
Paperback (2) 10339 lei  4-5 zile
  Kogan Page – 03 Jul 2015 10339 lei  4-5 zile
  Kogan Page – 03 Apr 2018 22688 lei  Economic 13-19 zile +870 lei  7-11 zile

Din seria Marketing Science

Preț: 10339 lei

Preț vechi: 18798 lei

Puncte Express: 155

Preț estimativ în valută:
2034 2305$ 1820£

Carte în stoc

Livrare din stoc 14-15 iulie

Preluare comenzi: 021 569.72.76


ISBN-13: 9780749474171
ISBN-10: 0749474173
Pagini: 61
Ilustrații: black & white illustrations
Dimensiuni: 156 x 234 x 13 mm
Greutate: 0.35 kg
Editura: Kogan Page
Seria Marketing Science