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Managing Innovation, Design and Creativity

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en Limba Engleză Paperback – 14 Mar 2008
There is no doubt about it, innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential.
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Specificații

ISBN-13: 9780470510667
ISBN-10: 0470510668
Pagini: 592
Ilustrații: Illustrations
Dimensiuni: 190 x 235 x 31 mm
Greutate: 1.07 kg
Ediția: 2nd Edition
Editura: Wiley
Locul publicării: Chichester, United Kingdom

Public țintă

Students on MBA and MSc programmes in innovation management, students on design courses and business managers with responsibility for innovation within their organizations