Management
Autor John Nayloren Limba Engleză Paperback – 22 dec 2003
Suitable for use on introductory management modules on 1st or 2nd year undergraduate programmes, and postgraduate diploma and Masters courses.
This edition has been fully updated and revised. The book covers the important elements of an introduction to management course; planning, organising, implementing, controlling and changing. The text also explores origins and context of management globalisation, social responsibility; quality and enterprise. A critical view stimulates the learning process in an engaging fashion for students. Learning is further aided by diagrams and real-world business examples. Case studies and examples are taken from many sectors, and are truly global. A strong emphasis is placed on examining the application of theory in practice.
Preț: 445.99 lei
Preț vechi: 512.68 lei
-13%
85.45€ • 92.55$ • 73.27£
Cartea nu se mai tipărește
Specificații
ISBN-10: 0273673211
Pagini: 688
Ilustrații: diagrams
Dimensiuni: 189 x 246 x 38 mm
Greutate: 1.31 kg
Ediția:Nouă
Editura: Financial Times Prent.
Locul publicării:Harlow, United Kingdom
Descriere
Cuprins
Part 1: MANAGEMENT IN CONTEXT
1. Management and Managers
2. Outside the organisation: understanding the environment
3. Inside the organisation: adapting to change
Part 2: THEMES IN MANAGEMENT
4. Global business: bridging nations and cultures
5. Social responsibility and ethics
6. Managing for quality
7. Enterprise
Part 3: PLANNING AND DECISION MAKING
8. Planning and strategic management
9. Decision making: choosing from alternatives
Part 4: ORGANISING, LEADING AND COMMUNICATING
10. Organising: principles and design
11. Leadership and motivation
12. Groups and teams
13. Communication in management
Part 5: IMPLEMENTING POLICIES AND PLANS
14. Human resource management
15. Operations management
16. Marketing: managing relations with customers
17. Innovation: from ideas to customer benefits
Part 6: CONTROL AND CHANGE
18. Control of management processes
19. Control, learning and change
Textul de pe ultima copertă
This text is written for those studying management for the first time. Written in an accessible style and illustrated with a wide variety of diagrams and examples, it encourages its audience to engage in a critical discussion of key themes and concepts of management.
The second edition
The text retains all the strengths of the first edition within a more concise and refined structure. The foundations of management, its origins and context, are examined in the light of contemporary themes such as globalisation, social responsibility, quality and enterprise.
Practical applications and examples taken from many sectors, nations and organisational sizes and types both illustrate and challenge taken-for-granted management assumptions and prescriptions.
Key features include:
- many new cases and examples
- a lively discussion on the impact of technology
- extensive references to useful websites
- an enhanced focus on planning and strategy, as well as organisational structure and design
- a strong pedagogical structure to aid and assess learning
- Financial Times articles
- self-assessment questions
- web references
- teaching notes and presentation slides
John Naylor is Head of the Strategy and Management Group at the School of Management, Liverpool John Moores University. He is also author of the text Introduction to Operations Management (FTPH, 2002).
Caracteristici
- Shows the limits of taken-for-granted management assumptions and prescriptions.
- Each chapter begins and ends with up-to-date real-life case study to reinforce understanding and compare concepts within a practical context.
- Diagrams and practical examples illustrate concepts and enlarge critical reflection on theory; suggesting ways to build management skills
- Introductory learning objectives and summary ‘Quick check’ distinguish key points and form useful revision aids
Caracteristici noi
- An extensive revision of content and restructure of chapters to reflect demand for shorter book
- Many more references to useful web sites
- 25% new cases; all other cases revised and updated
- More focus from combined chapters on planning & strategy and on organisational structure &design
- Material on information technology distributed throughout the book
- Increased coverage of organisational change, corporate social responsibility and service sector
- Revised lecturers’ guide & companion website