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Management: The Basics: The Basics

Autor Morgen Witzel
en Limba Engleză Paperback – 27 mai 2004

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

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Specificații

ISBN-13: 9780415320184
ISBN-10: 0415320186
Pagini: 224
Ilustrații: 3 line drawings
Dimensiuni: 128 x 198 x 15 mm
Greutate: 0.22 kg
Ediția:1
Editura: Routledge
Seria The Basics


Descriere

Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from Cadbury and Enron to the marketing of fried chicken in China, it explains the key