Make Your Brain Work

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en Limba Engleză Paperback – 03 Jan 2013

Using the latest insights from neuroscience about how our mind works and what really makes us tick, Make Your Brain Work explains how to be more effective in the workplace and to get maximum impact from minimum effort.

Author Amy Brann is an expert in brain science, and she has distilled its key findings into non-technical, practical guidance. She presents an entirely different type of training: training based on the science of the mind. Offering soft skills training through the lens of neuroscience, her engaging book helps readers discover how to function at the top of their capabilities and learn the habits, techniques and behaviors that will get positive results. Challenges addressed include: frustration with management, work-life balance, motivating people and achieving goals. Make Your Brain Work shows readers how to leave stress, negative moods and poor time management behind and become more efficient at work.
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ISBN-13: 9780749467579
ISBN-10: 0749467576
Pagini: 312
Dimensiuni: 142 x 214 x 17 mm
Greutate: 0.39 kg
Editura: Kogan Page



How to read this book
Meet the coach
Meet the professionals

PART 1 – You

1 Can a marshmallow predict your success?
Picturing your goal
Starting with the end in mind
Prefrontal cortex
Practical prioritization
New information
Multi or mono
Your plastic brain
Reassuringly flexible
Enriching your potential

2 Is your hippopotamus under attack?
Stress: the classic culprit
Predictability and stress
Perhaps pounding the pavements is the answer
Negative connotations
Checking out of stress and into normality
Hippo attack
Mirror neurons
Lack of control
Stress busting

3 Learning how to influence what feels out of your control
States, emotions and feelings
To know or not to know
Controlling our feelings
Controlling our emotions
Practically possible
Why anchoring is vital
About the cup
The importance of smell

4 The challenge of being everything to everyone
Benefits of braking
Getting stuck
Strategic planning
Getting unstuck
Decision making
Filtering incoming data
Emotional area

5 Is a busy brain a clever brain?
The brain in action
In one ear, out the other
Full head
Enriching your environment
Knowledge into practice
A leopard can change its spots
A lot of hard work
Practically possible

6 Getting results easily and with less effort
The neuroscience behind habits
The reality of the chocolate habit
Reprogramming a habit
How a faulty circuit can be fixed
What is possible
Neuroplasticity and habits
‘Damaged’ as a child
Neural Darwinism
Competitive plasticity
How you create new habits
Why bad habits sometimes return

PART 2 – Your Colleagues and Clients

7 Working and living in balance
Work–life balance
Expectations: theirs and yours
Causes of tiredness
Time versus energy
The importance of control
How the mind works optimally

8 Upgrading your life one step at a time
What the brain has to do with getting stuff done
Brain areas of goal achievement
Getting specific
Real or imagined
The neuroscientist’s biggest kept secret
Your state matters
Deserving a reward

9 The minefield of motivating people
Motivating others
What motivates you
Some rewards motivate
Higher purpose
Power of expectations
Motivation zappers
Power of control
Power of certainty
Power of confidence
Mood and motivation

10 Transforming meetings
Personality problems
The two routes of fear
Problems with meetings
Remembering stuff
Feeling excluded

11 Making every presentation count
How to engage people
Mental rehearsal
Mirror neurons
Stress busting
Death by PowerPoint™ and sleep-inducing notes
Body language

12 Appearing competent to others
How to predispose yourself to having more insights
Why you forget
Real or fabricated
Episodic versus semantic
Brain areas
Working memory
Emotions and memory
Unconscious memories

PART 3 – Your Company

13 Leading with your brain switched on
Leaders today
The synaptic circle
Understanding status
Mirror neurons

14 Simply authentic sales
Decision making
Identifying pain
Unique calm
Prove gain
Credibility: stories and pictures

15 Managing people, managing brains
Managing people – a brain perspective
Predictability and ambiguity
Social reward
The evaluator
The conflict manager



"Make Your Brain Work is an engaging book that is simultaneously filled with insight and application. Amy Brann not only provides us with greater understanding on how the brain works but she also gives us useful tools on how to make the brain work for each of us." --Stephen M. R. Covey, author of The New York Times and # 1 Wall Street Journal bestselling book, The Speed of Trust, and coauthor of Smart Trust

"The most misunderstood organ in the human body is the brain. Amy Brann's insights will help you think your way to success instead of mindlessly doing the same old things over and over again." --Al Ries, author, War in the Boardroom and Positioning: The battle for your mind

"Make Your Brain Work is the first book to take cutting-edge neuroscience and apply it to improving one's ability to be successful, and to feel successful, at work. Using a lively set of characters that illustrate not just what to do to improve the brain at work, but how to do it. Readers of Make Your Brain Work will undoubtedly be more productive and happier at work and at home." --Paul J. Zak, PhD, Author of The Moral Molecule: The Source of Love and Prosperity, Founding Director of the Center for Neuroeconomics Studies at Claremont Graduate University

"If you are looking to master your life, you must master the use of your brain. Amy Brann has successfully put together today's easy to read and understand instruction manual for your brain. Read this book, master your brain and master your life." --Louis Lautman, Executive Producer of The YES Movie

"Make Your Brain Work brings neuroscience to life. Explaining how common challenges can be overcome through understanding what is really going on in your brain and the minds of others enables readers to make small changes that can ultimately make life more enjoyable. Easy to read and thoroughly beneficial to implement." --Scott Martineau, CEO

Notă biografică

Amy Brann
studied medicine at University College London. During her second year of medical school, she read about how the mind actually works and interacts with the body. When she also came across Coaching as a profession, she chose the opportunity to spend the rest of her life studying people, learning more about the mind and applying that to help people live more enjoyable productive lives.

Through her business, Synaptic Potential, she now works with many companies to help them better understand their teams, clients and organizations as a whole. Brann is the creator of the online community, "Neuroscience in Business."