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Make an Impact with Your Written English – How to Use Word Power to Impress in Presentations, Reports, PR and Meetings

Autor Fiona Talbot
en Limba Engleză Paperback – 3 sep 2009
Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.
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Specificații

ISBN-13: 9780749455194
ISBN-10: 0749455195
Pagini: 152
Dimensiuni: 138 x 216 x 13 mm
Greutate: 0.2 kg
Editura: Kogan Page
Locul publicării:United Kingdom

Cuprins

1.         Writing English for business  
 
2.         Deciding your business writing objectives    
 
3.         Reading and writing challenges and needs
 
4.         Writing for presentations and talks    
 
5.         We all need to write to market and sell         
 
6.         Making an impact through written word power        
 
7.         Four steps to success
 
8.         Writing press releases and editorial
 
9.         Writing reports           
 
10.       Writing agendas, meeting notes and minutes
 
11.       Word Power Skills 2.0           

Notă biografică


Descriere

This volume in the Better Business English series focuses on presentations, reports, note-taking, public relations writing, technical writing, and writing for the Web. This work helps non-native speakers write business English in a confident and competent voice.