Mad Women

Notă GoodReads:
en Carte Paperback – March 2012
A tell-all account of a real-life Peggy Olsen. Jane Maas was a successful copywriter for a New York ad agency in the 60s and 70s, and her tales are wickedly funny and revealing.
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ISBN-13: 9780593069998
ISBN-10: 0593069994
Dimensiuni: 154 x 20 x 235 mm
Greutate: 0.36 kg

Notă biografică

JANE MAAS began her career at Ogilvy & Mather as a copywriter in 1964 and rose to become a creative director and agency officer. Ultimately, she became president of a New York agency. A Matrix Award winner and an Advertising Woman of the Year, she is best known for her direction of the "I Love New York" campaign. She is the author of Adventures of an Advertising Woman and co-author of the classic How to Advertise, which has been translated into seventeen languages.


"You don't have to identify with Peggy Olson on Mad Men - or even know who she is - to appreciate Jane Maas's Mad Women... [a] breezy and salty memoir" The New York Times "How authentic is Peggy Olson, the young secretary-turned-copywriter on Mad Men? Very real, judging from the fun memoir Mad Women by Jane Maas, a real-life Olson... Mad Women isn't a straightforward memoir of companion book to the show. It's more a witty, impressionistic whirl through 1960s Manhattan... Fans of the show will see echoes of the fictional Sterling Cooper ad men in Maas' real-life colleagues. Maas is a great storyteller, and Mad Women stands enough on its own that even those who have never seen the TV show can enjoy the book... Mad Men creator Matthew Weiner could probably find a few good plots in the changes that Maas notes have so far escaped Sterling Cooper" Hollywood Reporter "Breezy and engaging [though]... the chief value of Mad Women is the witness it bears for younger women about the snobbery and sexism their mothers and grandmothers endured as the price of entry into mid-century American professional life" The Boston Globe "A bracing and consistently engaging look at the realities behind the fetishized nostalgia of Mad Men. Funny and informative, with the kick of a dry martini" Observer "Sex, money, liquor... and inspiration. All the ingredients of Mad Men are present in Jane Maas's account of her career in 1960s Manhatten" Observer