Cantitate/Preț
Produs

Low-Cost, Low-Tech Innovation

De (autor)
Notă GoodReads:
en Limba Engleză Paperback – 20 Dec 2019

Like much of SMEs research, innovation studies of small enterprises have commenced later and are less numerous. The focus of such studies remains high-technology enterprises, which continue to attract both academic and popular interest, oblivious to the innovative endeavours of people in traditional low-tech industries.





This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.





Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.

Citește tot Restrânge

Preț: 27127 lei

Puncte Express: 407

Preț estimativ în valută:
5252 6186$ 4489£

Carte disponibilă

Livrare economică 19 august-02 septembrie
Livrare express 14-24 august pentru 3966 lei

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780367867515
ISBN-10: 0367867516
Pagini: 164
Dimensiuni: 156 x 234 mm
Greutate: 0.26 kg
Editura: Taylor & Francis Ltd.