Low-Cost, Low-Tech Innovation
Autor Vijay Vyasen Limba Engleză Paperback – 12 dec 2019
This book attempts to address this imbalance through a comprehensive analysis of innovation in this largely neglected area. Based on case studies of seven small innovative food companies, this book presents an in-depth analysis of innovation in the Scottish food and drinks industry and unravels a lesser-known approach to effective low-cost product innovation, which is simple and economical, yet elegant and successful.
Using careful data collection and rigorous statistical testing, the analysis and findings in this book address a wide spectrum of interests: academics in business schools, policy makers in governments and executives and entrepreneurs in food and other low-technology sectors.
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Specificații
ISBN-13: 9780367867515
ISBN-10: 0367867516
Pagini: 164
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.26 kg
Editura: Taylor & Francis
ISBN-10: 0367867516
Pagini: 164
Dimensiuni: 156 x 234 x 10 mm
Greutate: 0.26 kg
Editura: Taylor & Francis