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Logotype

Autor Michael Evamy
en Limba Engleză Paperback – 17 sep 2012
Presents a collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this handbook is suitable for every design studio. It provides a resource to draw on in branding and corporate identity projects.
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Specificații

ISBN-13: 9781856698948
ISBN-10: 1856698947
Pagini: 336
Ilustrații: 1400
Dimensiuni: 193 x 244 x 36 mm
Greutate: 1.16 kg
Editura: LAURENCE KING

Notă biografică

Michael Evamy is a design journalist, author and copywriter and works with major design companies on branding and identity projects. His previous books include Logo and, with Lucienne Roberts, Insight.

Cuprins

The book contains material from China, Singapore, Taiwan and Hong Kong, Canada, Iran, South Africa, Australia, Russia, as well as the broad sweep of European countries: UK, France, Germany, Spain, Switzerland, Italy, Greece, Portugal, Scandinavia, Benelux, Poland and other Eastern European countries. CONTENTS Introduction IT'S ALL IN THE FONT Sans serif Title case All upper case Serif Title case All upper case Mixed case Small / Large Mixed font Modular and grid based Superbold Stencil Cursive Handwritten Outline Inline and multilinear Blurred / Repeated 3-D Retro MORE OR LESS Flourishes Rules and dividers Cropped Negative space Missing parts Minimal ALTERNATIVE ARRANGEMENTS Rotated Slanted Circular Multilayered Reflection and inversion Word / Monogram lock-ups COLOURFUL CHARACTERS Single letter marks (A-Z) Linked letters In a word Typographic marks Dots and fullstops Slashes Ampersands Underlined Other punctuation Numerical and mathematical CARRIERS & CORNERS Letter carriers Carriers Circles Squares Rectangles Other shapes Frames EAST Chinese Arabic Hebrew Bilingual SYMBOLIC Windows and patterns Illustrative characters Combination marks