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LOGO Modernism: The Evolution of Advertising (Brand Design)

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Notă GoodReads:
en Limba Engleză Hardback – September 2015

Modernist aesthetics in architecture, art and product design are familiar to many of the creatively inclined. In soaring glass structures or minimalist canvases we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of Modernism in logo design.

With the creation of clean visual concepts, graphic designers sought to move away from the mystique they identified with the commercial artist, and to counterbalance an increasingly complicated world with clarity. This unprecedented TASCHEN publication, authored by Jens Muller, brings together approximately 6,000 trademarks, focused on the period 1940-1980, to examine how Modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, this sweeping survey of the logo is organized into three design-orientated chapters: Geometric, Effect, and Typographic.

Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside this comprehensive catalog resource, the book features an introduction from Jens Muller on the history of logos, and an essay by R. Roger Remington on Modernism and Graphic Design.

Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei, Inc., and the Mexico Olympic Games of 1968. An unrivalled, encylopedic resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural and corporate history, and in the sheer persuasive power of image and form.

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Specificații

ISBN-13: 9783836545303
ISBN-10: 3836545306
Pagini: 432
Dimensiuni: 254 x 381 x 38 mm
Greutate: 3.6 kg
Editura: Taschen Books
Seria Brand Design


Notă biografică

Jens Müller, geboren 1982 in Koblenz, hat in Düsseldorf Grafikdesign studiert und gewann bereits zahlreiche nationale und internationale Design Awards. Er ist Professor für Corporate Design an der Fachhochschule Dortmund sowie Creative Director des Designstudios Vista. Als Autor und Herausgeber untersucht Müller die Geschichte des Grafikdesigns und die Entwicklung grafischer Unternehmenskommunikation.