"Innovation is not about a faster horse..." Have you ever wondered why only a handful of companies are so successful at continuously introducing game changing innovations? Most experts agree that we have transitioned into The Innovation Age - an age where innovation is not an option, nor a luxury, but an absolute necessity for survival and success. So how does one thrive in this new era of constant innovation? The answer lies in understanding how successful companies such as Procter & Gamble, 3M, Google, Apple, and many others have embraced innovation to continuously venture into new and unchartered waters. In Living in the Innovation Age, author and innovation expert, Tarak Modi discusses five principles of innovation based on his experience and research over the years that can help organizational leaders and companies prosper in this fundamentally unique era of innovation. In addition, Modi offers practical advice on several powerful techniques that anyone can use to make innovation work in their organization. To help organizations embark on their innovation journey, he explains the typical innovation lifecycle and presents a pragmatic, ready-to-use innovation maturity model that lays out a roadmap of proven techniques to help organizations improve their innovation "maturity." "Highlights include: " Five principles that can help companies prosper in the Innovation Age. Practical advice on several powerful techniques that anyone can use to make innovation work in their own organization. An explanation of the typical innovation lifecycle, innovation metrics, and a pragmatic, ready-to-use innovation maturity model that can help any organization embark on its innovation journey. Insights into key concepts including the "customer centric paradox" and the "first mover advantage fallacy."