Likeable Social Media, Revised and Expanded: How to Delight Your Customers, Create an Irresistible Brand, and Be Amazing on Facebook, Twitter, LinkedIn, Instagram, Pinterest, and More (Bestsellers cărți Social Media)

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en Limba Engleză Carte Paperback – 16 Apr 2015

The NEW YORK TIMES and USA TODAYbestseller—updated with today’s hottest sites!
A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before.Packed with brand-new case studies from today’s emerging social sites, this updated edition of LikeableSocial Media helps you harness the power of word-of-mouth marketing to transform your business. Listento your customers and prospects. Deliver value, excitement, and surprise. And most important, learn howto truly engage your customers and help them spread the word.

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ISBN-13: 9780071836326
ISBN-10: 0071836322
Pagini: 304
Dimensiuni: 152 x 229 x 15 mm
Greutate: 0.37 kg
Ediția: Revised
Editura: McGraw Hill Education
Colecția McGraw-Hill Education
Seria Bestsellers cărți Social Media

Locul publicării: United States


Foreword by Carrie Kerpen xi
Acknowledgments xiii
Introduction 1

CHAPTER 1 Listen First, and Never Stop Listening 13
CHAPTER 2 Way Beyond “Women 25 to 54”: DefineYour Target Audience Better Than Ever 25
CHAPTER 3 Think—and Act—Like Your Consumer 39
CHAPTER 4 Invite Your Customers to Be Your First Fans 53
CHAPTER 5 Engage: Create True Dialogue with, andBetween, Your Customers 67
CHAPTER 6 Respond Quickly to All Bad Comments 79
CHAPTER 7 Respond to the Good Comments Too 91
CHAPTER 8 Be Authentic 103
CHAPTER 9 Be Honest and Transparent 115
CHAPTER 10 Should You Ask a Lot of Questions? 125
CHAPTER 11 Provide Value (Yes, for Free!) 137
CHAPTER 12 Share Stories (They’re Your Social Currency!) 147
CHAPTER 13 Inspire Your Customers to Share Stories 159
CHAPTER 14 Integrate Social Media into the EntireCustomer Experience 171
CHAPTER 15 Use Social Network Ads for Greater Impact 181
CHAPTER 16 Admit When You Screw Up, and ThenLeverage Your Mistakes 197
CHAPTER 17 Consistently Deliver Excitement,Surprise, and Delight 207
CHAPTER 18 Don’t Sell! Just Make It Easy and Compellingfor Customers to Buy 217
Conclusion: Just Be Likeable 227
Appendix: A Refresher Guide to the SocialNetworks That Matter Most 231
Notes 265
Index 267