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Seddon, T: Let's Talk Type


en Paperback – 13 iun 2016
Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? Let's Talk Type answers all of these questions and more in one easy-to-use typography primer. With a clear and comprehensive 'What Is' or 'Why Use It' approach to the subject, it will help the reader to identify fonts with ease and to choose the perfect type treatment for their message, whether they are writing and designing for the web, print or personal correspondence. It also illuminates the interesting backstories behind famous fonts.
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Specificații

ISBN-13: 9780500292297
ISBN-10: 0500292299
Pagini: 192
Ilustrații: Illustrated throughout
Dimensiuni: 229 x 137 x 16 mm
Greutate: 0.37 kg
Editura: Thames & Hudson

Notă biografică

Tony Seddon is a freelance designer, project manager and writer. He has written or co-written nearly ten books, among them Type Team, Greetings from Retro Design and The Evolution of Type.

Cuprins

1. Anatomy of type . 2. Glyphs and characters . 3. Type terms . 4. Families and classifications . 5. Serif fonts . 6. Sans Serif fonts . 7. Display fonts . 8. Script fonts

Descriere

Why is Helvetica used for airport signs - and who designed Arial? What exactly is hand lettering? Which fonts tend to work best for emails and what font is used on New York street signs? This title illuminates the backstories behind famous fonts.