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Kellogg on Advertising and Media: The Kellogg School of Management

Editat de Bobby J. Calder Cuvânt înainte de Philip Kotler
Notă GoodReads:
en Limba Engleză Hardback – 23 May 2008
Like Kellogg on Branding and Kellogg on Marketing , Kellogg on Advertising and Media represents the leading-edge thinking from faculty members at the Kellogg School of Management. The biggest challenges facing marketers right now are the loss of mass audiences, the decline of broadcast TV advertising, and the role of online advertising.
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Specificații

ISBN-13: 9780470119860
ISBN-10: 0470119861
Pagini: 368
Dimensiuni: 160 x 233 x 28 mm
Greutate: 0.49 kg
Editura: Wiley
Locul publicării: Hoboken, United States