Cărți de Jean-Noel Kapferer

Jean-Noel Kapferer is an expert on brand management. His book "The New Strategic Brand Management "(published by Kogan Page) is a key reference work for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.
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