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It Takes a Tribe: Building the Tough Mudder Movement

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en Limba Engleză Carte Hardback – 11 Sep 2017
Tough Mudder is not a race. It's a challenge.
Unlike other endurance events, Tough Mudder encourages team spirit. The course's design forces you to seek help from others and with twenty obstacles, forty tons of ice and five hundred thousand litres of Grade-A mud set over ten to twelve miles, you're going to need it.
This revival of community is the key to the company's success. In It Takes a Tribe, co-founder and CEO Will Dean explores the mental, physical and social principles behind the experience and reveals how he built a global tribe. Arguing for clear principles, bravery and persistence, Dean shows a new generation of entrepreneurs why it's important to create a brand that people identify with and love.
It Takes a Tribe is the astonishing inside story of Tough Mudder, and a textbook for anyone looking to start a business or find more followers.
'Gripping - reveals what it takes to stand by your values' ADAM GRANT, Wharton professor and bestselling author of Originals and co-author of Option B
Will Dean is co-founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.
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Specificații

ISBN-13: 9780241292600
ISBN-10: 0241292603
Pagini: 272
Dimensiuni: 162 x 230 x 27 mm
Greutate: 0.49 kg
Editura: Penguin Books
Colecția Portfolio Penguin
Locul publicării: London, United Kingdom

Notă biografică

Will Dean is founder and CEO of Tough Mudder. Will was included in Fortune's '40 Under 40' list and received the US National EY Entrepreneur Of The Year Emerging Award. He was born in the UK and is a graduate of the University of Bristol and Harvard Business School. Prior to co-founding Tough Mudder, he worked as a counter-terrorism officer at the UK Foreign and Commonwealth Office. He divides his time between London and New York.

Textul de pe ultima copertă

My Harvard professors did not get the attraction of a difficult challenge in which nobody was measured or ranked. "Who on earth wants to jump into ice baths, run through fire and wallow in mud on a Sunday afternoon, just for the hell of it?" they asked. My gut feeling was: plenty of people...
Will Dean is the unlikely founder of an even less likely global phenomenon. After a spell with the Foreign Office in counterterrorism, and then completing a Harvard MBA, he was determined not to follow his classmates to Wall Street. Instead he pursued his vision for an extreme obstacle course- 12 miles that would push people to work together to overcome their fears.
His small, cash-strapped team launched the first Tough Mudder in 2010 at a deserted ski resort in Pennsylvania. Today more than 2.5 million people in three continents have taken part in the challenge - described as 'Iron Man meets Burning Man' - and 5,000 of them sport Tough Mudder tattoos.
This is the thrilling story of how a scrappy startup grew into a worldwide movement. It's about teamwork, self-improvement, and constant innovation. It's about the power of a tribe.

Recenzii

At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others
Gripping - reveals what it takes to stand by your values
Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business
Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values
Will Dean has created one of the most original and inventive brands in the world, and his story will be valuable for anyone looking to change the rules of business
Will's story - and his races - are proof that the obstacle is always the way
Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact!
The power of internal motivation, great leadership, and team building. Will Dean demonstrates all this and more in It Takes a Tribe
This book shows that an entrepreneur with imagination and nerve can make a real difference by creating life-changing opportunities for thousands of people across the world