It's Not Your Smarts, It's Your Schmooze uses humor and compelling anecdotes to explain why old-fashioned "people skills" are more important than ever. In this fast-paced, high-tech, gadget-filled world, far too many people have allowed technology to get in the way of authentic human relationships But why is communicating so important in today's world? Because business is about people ... life is about people ... and schmoozing is about people. Networking is no longer enough. Schmoozing gives you the edge you need to succeed Schmoozing also gives you the skills to reach beyond superficial small talk and passing acquaintance. Schmoozing is simply the art of building relationships by creating long-term bonds of trust Everybody has the ability to succeed, and it doesn't require brains, beauty or bucks Schmoozers are excellent communicators who know how to listen effectively and focus on others. Super Bowl Champion and Professional Speaker Rocky Bleier wrote that Ty's book offered "Practical advice for everyone in any business. Learn and practice what Ty preaches. You'll find yourself richer in every way " James F. Getz, the CEO of Tristate Bank says "anyone who has recruited an academic superstar only to see them plateau or out-and-out fail in the work environment needs to read this book for guidance and solutions " Diane Eliezer, of Kerr Drug comments that It's Not Your Smarts, It's Your Schmooze is "Always sage and often hilarious, is a must read for business advice and anybody who cares about self-improvement "