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Internet Marketing: An Hour a Day

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Notă GoodReads:
en Limba Engleză Carte Paperback – April 2011
Proven, task-based approach to developing winning internet marketing campaigns

If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need.

  • Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy
  • Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers
  • Breaks down intimidating topics into approachable, hour-a-day tasks
  • Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies
  • Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey

Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide

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Specificații

ISBN-13: 9780470633748
ISBN-10: 0470633743
Pagini: 608
Dimensiuni: 185 x 247 x 31 mm
Greutate: 0.88 kg
Editura: Sybex
Locul publicării: Hoboken, United States

Public țintă

This is the perfect book for anyone needing to quickly develop or improve upon their organization s internet marketing activities. Marketing managers, small business owners, and entrepreneurs will benefit the most, and the book will also appeal to consultants, PR professionals, web developers, bloggers, and anyone else who wants to drive targeted traffic to a web site, keep them there, and convert them into happy customers.