Influence: The Psychology of Persuasion (Collins Business Essentials)

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en Limba Engleză Carte Paperback – 26 Dec 2006

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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ISBN-13: 9780061241895
ISBN-10: 006124189X
Pagini: 336
Ilustrații: illustrations
Dimensiuni: 135 x 203 x 21 mm
Greutate: 0.30 kg
Ediția: Revised
Colecția HarperBusiness
Seria Collins Business Essentials

Locul publicării: New York, NY, United States


The material in Cialdini’s Influence is a proverbial gold mine.
Influence should be required reading for all business majors.
This book will strike chords deep in the hearts and psyches of all of us.