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If You Build It Will They Come?: Three Steps to Test and Validate Any Market Opportunity

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Notă GoodReads:
en Limba Engleză Hardback – 28 Apr 2010
Business Professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success.
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Specificații

ISBN-13: 9780470563632
ISBN-10: 047056363X
Pagini: 256
Dimensiuni: 164 x 229 x 23 mm
Greutate: 0.4 kg
Editura: Wiley
Locul publicării: Hoboken, United States

Public țintă

Managers and Marketers, small business people, anyone launching a new product.