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Identity Designed: The Definitive Guide to Visual Branding

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en Limba Engleză Hardback – 24 Jan 2019

Perfect for students of design, freelancers, and entrepreneurs looking to expand their understanding of effective design in business, Identity Designed is the definitive guide to brand identities.

Identity Designed is redefining what it is to have a brand identity. Written by best-selling writer and renowned designer, David Airey, this book includes a substantial collection of high-caliber projectsfrom a variety of the world’s most talented designers and design studios. 

You will see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. This manual doesn't stop there, though. You will also see how to conduct researchdefine strategygenerate ideasdevelop touchpointsimplement a style guide, and future-proof your designs.

Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

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ISBN-13: 9781631595943
ISBN-10: 1631595946
Pagini: 288
Ilustrații: 300 color photos
Dimensiuni: 222 x 261 x 25 mm
Greutate: 1.27 kg
Editura: Rockport Publishers Inc.