I is for Influence

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – September 2011
Whatever your walk of life, you're in the business of persuasion and influence. I IS FOR INFLUENCE offers incredible insights into what it takes to change a person's mind and how to master the art of influence to get what you want. Whether you are looking to persuade your boss to give you a promotion, win a business contract or persuade a special someone to go out on a date, I IS FOR INFLUENCE will show you techniques that encourage and even compel people to change their attitudes and actions. Includes fascinating case studies and eye-opening psychological research.
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ISBN-13: 9781905744657
ISBN-10: 190574465X
Pagini: 320
Ilustrații: Illustrations
Dimensiuni: 139 x 214 x 26 mm
Greutate: 0.30 kg
Ediția: Trade Paperback.
Editura: Pan Macmillan

Notă biografică

Dr Rob Yeung is a chartered psychologist of the British Psychological Society. He has written more than 20 books including the 2008 bestseller Confidence: The art of getting whatever you want and The Extra One Per Cent: How small changes make exceptional people (Macmillan, 2010). He is regularly asked to comment in the media and has appeared on numerous TV shows as the psychologist 'talking head'.