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How to Sell to Retail

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Notă GoodReads:
en Limba Engleză Paperback – 03 Feb 2013

It is notoriously difficult for a small brand or start-up business to sell products or services to a retail chain. Feared for ruthless buying habits, fierce negotiations skills and the ability to swiftly reproduce someone's ideas, pitching to a retailer can be a double-edged sword. How to Sell to Retail takes the reader through a unique, proven, 12-point plan that includes the critical ingredients to ensure they hit above their weight and make a great first impression - not only will chain buyers sit up and listen, they'll want to establish a long- term relationship.

For those who have a product to launch to market, services or solutions to sell, this book is a practical guide to developing a professional, credible impression and successfully competing with much larger companies.
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Specificații

ISBN-13: 9780749466800
ISBN-10: 0749466804
Pagini: 244
Ilustrații: Illustrations
Dimensiuni: 160 x 234 x 13 mm
Greutate: 0.4 kg
Editura: Kogan Page

Notă biografică


Clare Rayner
, "The Retail Champion," is one of the most well-known and respected retail consultants in the UK and lead for the UK Independent Retailer Month, a "Shop Local" campaign. She has held senior consulting roles with global software giant SAP, and international management consulting brand, Accenture.

Cuprins

Chapter - 00: Introduction; Section - ONE: Look Big; Chapter - 01: Identity; Chapter - 02: Presence; Chapter - 03: People; Section - TWO: Plan Big; Chapter - 04: Customer; Chapter - 05: Competition; Chapter - 06: Scalability; Section - THREE: Pitch Big; Chapter - 07: Preparation; Chapter - 08: Selling; Chapter - 09: Negotiation; Section - FOUR: Get Big, Stay Big!; Chapter - 10: Expansion; Chapter - 11: Replication; Chapter - 12: Paranoia!