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How to Have Your Cake and Eat It Too: An Introduction to Service Design

Autor Margus J. Klaar
en Limba Engleză Paperback – 31 mar 2015
The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. 'How to Have Your Cake and Eat It Too' is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short and concrete with tangible benefits clearly defined.
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Specificații

ISBN-13: 9789063693817
ISBN-10: 9063693818
Pagini: 112
Dimensiuni: 140 x 213 x 10 mm
Greutate: 0.22 kg
Editura: Bis Publishers
Colecția BIS Publishers

Notă biografică

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

Descriere

A short introduction to service design in the spirit of the eighty minute MBA.