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How Cool Brands Stay Hot

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en Limba Engleză Paperback – 03 Apr 2016
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations. Previous editions of How Cool Brands Stay Hot have won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and the 2011 Expert Marketing Magazine's Marketing Book of the Year award. This fully revised 3rd edition of How Cool Brands Stay Hot goes beyond the discussion of Generation Y, expanding its reach with an entirely new chapter on Generation Z and a detailed analysis of the impact that issues such as recession, social media and mobile marketing have had on these consumers. Based on new figures, case studies and interviews, it provides a fresh take on what remain critical issues for anyone hoping to market to those who come after Generation X.
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Specificații

ISBN-13: 9780749477172
ISBN-10: 0749477172
Pagini: 312
Dimensiuni: 156 x 234 x 17 mm
Greutate: 0.48 kg
Ediția: 3. Edition.
Editura: Kogan Page

Notă biografică

Joeri Van den Bergh