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Feiertag, H: Hospitality Sales and Marketing

Autor Howard Feiertag
en Limba Engleză Hardback – 9 sep 2019

Grouped by general topic, this collection of the best Sales Clinic columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips, tactics, and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today's reliance on digital technology, rediscovering that many of the old techniques that are still applicable today.

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Specificații

ISBN-13: 9781771887892
ISBN-10: 1771887893
Pagini: 684
Ilustrații: 1 Tables, black and white; 1 Illustrations, black and white
Dimensiuni: 196 x 247 x 39 mm
Greutate: 1.45 kg
Editura: Apple Academic Press Inc.