Hollywood Planet
Autor Scott Robert Olsonen Limba Engleză Paperback – mai 1999
As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market.
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Specificații
ISBN-13: 9780805832303
ISBN-10: 0805832300
Pagini: 232
Dimensiuni: 161 x 228 x 15 mm
Greutate: 0.38 kg
Ediția:1
Editura: Taylor & Francis
ISBN-10: 0805832300
Pagini: 232
Dimensiuni: 161 x 228 x 15 mm
Greutate: 0.38 kg
Ediția:1
Editura: Taylor & Francis
Cuprins
Contents: Introduction: Media and Cultures. Seeing Transparency. Modes of Reception in World Media Markets. Competitive Advantage and the Media. The Culture Factory. The Transparent Text. The Extensions of Media. The Transparent and the Opaque. Cultures and Anarchy.