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Hidden Persuasion pb. ed.

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en Limba Engleză Paperback – August 2019

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. 

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Specificații

ISBN-13: 9789063695316
ISBN-10: 9063695314
Pagini: 192
Ilustrații: zahlreiche farbige Abbildungen
Dimensiuni: 174 x 231 x 18 mm
Greutate: 0.51 kg
Editura: BIS Publishers B.V.