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Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth

Editat de Atul Parvatiyar, Rajendra Sisodia
Notă GoodReads:
en Limba Engleză Carte Hardback – 22 Jan 2019
We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality.

This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.
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Specificații

ISBN-13: 9789352809585
ISBN-10: 9352809580
Pagini: 692
Dimensiuni: 159 x 241 x 52 mm
Greutate: 1.24 kg
Ediția: First Edition
Editura: SAGE Publications
Colecția Sage Publications Pvt. Ltd
Locul publicării: New Delhi, India

Cuprins

Foreword: My Reflections About Jagdish Sheth - Philip Kotler
Preface
Part I: Rethinking and Re-envisioning Marketing
Reimagine Marketing - Yoram “Jerry” Wind
Daring to Understand and Change Thinking - Gerald Zaltman
Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplaces - Madhubalan Viswanathan
Advancing the Study of Marketing’s Impacts on Society - William L Wilkie
Should Government Regulate Questionable Goods and Services? - Philip Kotler
The Historical Roots of Marketing’s Badge of Infamy - Robert Winsor and David W Stewart
Part II: Marketing for a Better World
Environmental Sustainability Innovations, Sustainability Stakeholders and the Triple Bottom Line - Rajan Varadarajan
Building Sustainable and Socially Impactful Businesses at the Base of the Pyramid - Amitava Chattopadhyay
From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being - C B Bhattacharya
Sustainability as a Key Component of Marketing Strategy: A Societal Approach - Marcelo L D S Gabriel
Pioneering Research on Sustainability - Omar Rodriguez-Vila and Sundar Bharadwaj
Part III: Managing Marketing in a Turbulent World
Organizing Marketing for an Era of Digital Turbulence - George S Day
Harnessing Disruptions for Marketing Strategies - Rajeev Batra
Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs - Russell Belk
Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marketing Functions - Yee Heng TAN and Srinivas K Reddy
Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Media - JoAnn Sciarrino, Jim Friedman, Todd Kirk, Kim Kitchings and John Prudente
Increasing Marketing’s Impact: Making Everyone a Marketer - Edgar Leonard, Neil Bedwell and Nicholas Roth
Part IV: Enhancing Customer Experience and Value
Innovating the Customer Experience - Ruth N Bolton
Customer Centricity in the Digital Age: Rediscovering Value - G Shainesh
The Contextual Nature of Value in Use - Michael Kleinaltenkamp and Dimitri Dekanozishvili
Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Proposal for a Generic Process - Thomas Werani
The 4 As of Marketing Framework and Social Network Platforms - Md Tarique Newaz, Dennis Arnett and Mayukh Dass
Value of Outsourcing Sales and Marketing by CPG Companies in the Age of Retail Disruptions - Atul Parvatiyar, Naveen Donthu and Thomas W Gruen
Part V: Understanding and Managing Customers
Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In - Robert E Spekman and Robert J Thomas
Practical Tools and Frameworks for Customer Management in Business Marketing - Douglas Bowma
Interactivity and International Business - Hakan Hakansson and Ivan Snehota
Are You Ready for Relationship Marketing? It Is a Business Challenge - Christian Gronroos
Trust in Persons, Organizations and Systems - W Fred van Raaij
Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-Fact - Pierre R Berthon, Ivan Fedorenko, Leyland F Pitt and Sarah Lord Ferguson
Part VI: Marketing Technologies, Analytics and Research Methods
The Evolution of Marketing Technology - Jürgen Kai-Uwe Brock
Influence of Technology and Data on Customized Marketing Strategy - V Kumar and Divya Ramachandran
How and Why Artificial Intelligence, Mixed Reality and Blockchain Technologies Will Change Marketing We Know Today - Denish Shah and Emily Shay
Contemporary Disruptions in the Realm of Research Methods in Marketing - Dawn Iacobucci
The Two Stars of Marketing Analytics: Automated and Directed Systems - Arvind Rangaswamy
Modelling Choice of Multiple Items Vithala - R Rao
Integrating Social Media in Marketing Research Courses Naresh - K Malhotra and Steven M Burgess
Part VII: Pushing the Frontiers of Marketing Discipline
Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table: Constructing Workbench Theories of Decision Processes That Predict Outcomes Accurately - Arch G Woodside
International Marketing as a Discipline - Johny K Johansson
The Next Frontier in Marketing: Self-Sustaining Marketing, Society and Capitalism Through Collaborative Yet Disruptive Partnerships - Can Uslay
Conscious Marketing: Meaning and Application - Gary Ottley, Nada Nasr Bechwati and Rajendra Sisodia
Part VIII: Jagdish Sheth—Impact, Views and Tributes
Musings on the Past, Present and Future: An Interview with Jag Sheth - Atul Parvatiyar and Rajendra Sisodia
Young Jagdish: A Tribute to His Early Years - Morris B Holbrook
I Am Standing; No, I Do Not Use Grecian Formula; No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth - Terry Clark and Martin Key
Jagdish Sheth: Evangelizing in and About Emerging Markets - Mona Sinha
Personal Tribute to Jagdish N. Sheth - Richard P Bagozzi
Multiplicative 4 Ps That Characterize Jag Sheth - Paul Baines
Reflections on Jagdish Sheth: A Marketing Role Model - Leonard L Berry
Jagdish Sheth: Heart of Marketing - Ruth N Bolton
A Personal Tribute to Jagdish Sheth for His 80th Birthday - George S Day
Jag Sheth: Thanks to a True Giant! - Gary Frazier
Some of My Background with Jagdish Sheth - Tomas Hult
A Tribute to Jag Sheth: An Extraordinary, One-of-a-Kind Career Shelby - D Hunt
Jag the Compassionate Master Academic Ajay - K Kohli
Jag Sheth: Tribute to a Game Changer Richard - J Lutz
Jag Sheth: A Blessed Man and an Amazing Role Model - Vijay Mahajan
Tribute to a Timeless Scholar with a Brilliant Mind and a Bountiful Heart - A Parasuraman
Why Do I Admire Jag Sheth? - C Whan Park
Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benefactor - Atul Parvatiyar
Jagdish Sheth: Scholar, Innovator, Mentor and Philanthropist - Adrian Payne
A Tribute to Professor Jagdish Sheth: A Consummate Marketer - Vithala R Rao
Jag Sheth: A Friend, Guide, Mentor and Father Figure - Rajendra Sisodia
Dr Jagdish N. Sheth: A Servant Leader Scholar, Helpful Scholar, Energetic Scholar, Teacher Scholar and Humble Scholar - Rajan Varadarajan
Jagdish Sheth: The Jaguar of Marketing - Madhubalan Vishwanathan
Jagdish Sheth: A Statement of Personal Impact and Appreciation - Stephen L Vargo