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Grow by Focusing on What Matters: Competitive Strategy in 3 Circles

Autor Joel E. Urbany, James H. Davis
en Limba Engleză Paperback – 16 mar 2011
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:
  • define, build, and defend the unique value you create for customers;
  • correct, eliminate, or reveal value that is failing customers, which they’re not aware of;
  • potentially neutralize the unique value created for customers by competitors;
  • explore and exploit new growth opportunities through deep understanding of customers’ unmet needs.
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Specificații

ISBN-13: 9781606490921
ISBN-10: 1606490923
Pagini: 234
Dimensiuni: 152 x 230 x 12 mm
Greutate: 0.35 kg
Editura: McGraw Hill Education
Colecția Business Expert Press
Locul publicării:United States