Cantitate/Preț
Produs

Global Writing for Public Relations

De (autor)
Notă GoodReads:
en Limba Engleză Carte Paperback – 19 Jan 2016

Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers has created a new approach on writing for public relations by combining intercultural communication, international public relations, and effective public relations writing techniques.

Global Writing for Public Relations offers the following features:

    • Insight into the evolution of English-language communication in business and public relations, as well as theoretical and political debates on global English and globalization;
    • An understanding of both a global thematic and customized local approach in creating public relations campaigns and written materials;
    • Strategic questions to help writers develop critical thinking skills and understand how to create meaningful communications materials for specific audiences;
    • Storytelling skills that help writers craft compelling content;
    • Real-world global examples from diverse industries that illustrate creative solutions;
    • Step-by-step guidance on writing public relations materials with easy-to-follow templates to reach traditional and online media, consumers, and businesses;
    • Self-evaluation and creative thinking exercises to improve cultural literacy, grammar, punctuation, and editing skills for enhanced clarity; and
    • Supplemental online resources for educators and students.

English is the go-to business language across the world, and this book combines the author's experience training students and seasoned professionals in crafting public relations materials that resonate with global English-language audiences. It will help public relations students and practitioners become proficient and sophisticated writers with the ability to connect with diverse audiences worldwide.

Citește tot Restrânge

Preț: 33997 lei

Preț vechi: 37359 lei
-9%

Puncte Express: 510

Preț estimativ în valută:
6843 7690$ 6141£

Carte disponibilă

Livrare economică 09-21 august

Preluare comenzi: 021 569.72.76

Specificații

ISBN-13: 9780415748841
ISBN-10: 0415748844
Pagini: 512
Dimensiuni: 188 x 234 x 25 mm
Greutate: 0.86 kg
Editura: Routledge